This Week In Social Media

It's been a BUSY week on the interwebs, you guys!  Read on...


SOPA is essentially dead, and we killed it.
via Venture Beat

The biggest story of the week!

Who You Are on Facebook Is Probably Pretty Much Who You Are
via The Atlantic

"But digital spaces -- Facebook and all its counterparts -- allow us to ask in ways we couldn't previously: How portable is personality, actually?"

Google+ Now Lets You Create Memes
via Mashable

Yeah, I don't know, Google+. Still not sure who they're hoping their core user group will be.

Facebook Promotion of Timothy's Coffee Brews Social Media Backlash
via The Toronto Star

Starbucks would never let this happen. Take note, Timothy's.

Should the CEO also be Chief Social Media Officer?
via The Social CMO

Yes, The most effective leaders throughout history have been great communicators.  But I don't see many CEO's embracing Social Media yet. Do you?

Brand-Jacking: Social disaster or the highest form of flattery?
via Stumleupon

It's a fact of digital life, if you ask me. Besides, if loving the Elizabeth Windsor Twitter account is wrong, I don't want to be right.

moo.com Facebook Cards
via Facebook / MOO

Did you know that MOO translated the new Facebook Cover Photo concept to the MOO Business Card format - mirroring the fonts, layout and iconography of the new Facebook Timeline? They gave a bunch of them away to kick start the initiative and mine arrived in the mail last week!  As you can see, Finger-Puppet Obama was as excited by this turn of events as I was (and yes, that is my newly shellac manicured thumb holding the card)!  I've always been a big fan of MOO and they just keep getting cooler and cooler.  I can't see anybody getting my printing business away from them.

This Week In Social Media

Comedy Central App Lets You Program Its Friday Night Line-Up

Mashable fills us in on CC Stand Up an app attached to Comedy Central’s official Facebook page. Once users Like Comedy Central, they’ll be given access to the app which lets them vote for a series of comedians by watching short clips of their performances. Me likey! What do you think?

The Art of Social Media

Akimbo's Social Media Director, James Fowler, offers an overview of the art world's social media landscape, blogging from the corner of ART+TECH.

DKNY Girl Interview: How To Build A Social Brand With Style And Grace

DKNY Girl is one of my faves on Twitter, and she's probably one of yours too.  Fashionably Marketing had this great convo with her earlier in 2011.

10 Tips For New Community Managers

From August 2011, via Social Rant, a post that I have found myself revisiting time and again.  Thanks for the touchstone, Social Rant!

This Week In Social Media

It's that time again...the biggest story in Social Media this week was, without a doubt, Twitter's big redesign. What do you think of it?

Twitter Launches Major Redesign

via Mashable

So...this happened...

Canadian Regulators Issue New Social Media Guidelines for Advertisers

via The Wall Street Journal

Some year-end stuff...

Six Social Media Lesson from 2011

via mycustomer.com

Marketing's Biggest Social Media Blunders of 2011

via Advertising Age

While not a new article, a timely one, now that Winter is really starting to settle in. Aren't these touch screen gloves cute? Nice to know you can stay stylish and in touch at the same time.

Best Touch Gloves

via Fashion Hippo

Have a good week, everyone!

This Week In Social Media

Getting my round up in just under the wire this week!  Had a very busy weekend with Mary Poppins opening at the Princess of Wales last night and then today was my mom's 76th b-day (happy b-day mom!)

Now, Lenny's in bed and dinner is done, so let's get linking!

How To Set Up a Google + Brand Page

The biggest story this week was the launch of Google + Brand Pages.  Here Mashable gives you a tutorial on how to set yours up.  Do you have one yet?  Will you be creating one?

Newspapers' Digital Apostle

My New York Times boyfriend David Carr (not to be confused with my PBS boyfriend Charlie Rose) profiles John Paton:


Mr. Paton has heard all about how choosing digital revenue over print revenue is like choosing dimes over dollars. He points out that the print dollars have dropped by more than half in the last five years and perhaps it is time to start “stacking the dimes.” He also notoriously proposed that real transformation would happen only if the industry were willing to “stop listening to newspaper people.”


How One Company Saved Thousands of Dogs Using Social Media

Thanks to Mashable for this warm fuzzy story.

via Mashable

Twitter users most generous charitable donors on social media

Speaking of warm and fuzzy...The Telegraph cites research that says Facebook users give more often, but Twitter users are more generous.  I gotta say, this doesn't surprise me.  Like they say, Facebook is like Walmart and Twitter is like a Boutique.

The Unreasonable Customer

Seth Godin blogs about when it's ok to fire a customer.

And then, there's this:

Don't we all, kitteh, don't we all..

This Week In Social Media

There's never any shortage of social media shop talk online.  Here's what piqued my interest this week...

How This 23-Year-Old Used Tumblr To Land A Book Deal

Business Insider's War Room brings us the story of Gaby Dunn and her Tumblr 100 Interviews. A good primer for thinking about ways you can maximize your impact online, even without a background in branding and promotions.

"No Tweeting!" How Restricting Social Media At Work Affects Productivity

Media Bistro tells us about a study that says employees who engage in “workplace internet leisure browsing” such as watching videos and keeping up to date with friends while at work are 9 percent more productive than those who don’t.

Offline Meets Online

Interesting Q&A on DX3 Digest with LinkedIn's Nicole German.

Via Twitter Stories

This week, Twitter launched a new site, Twitter Stories to highlight not just the humanity behind the tweets, but the huge impact individual tweets can have.  The website itself is beautiful to look at and incredibly inviting.  I could spend hours there.

My favourites so far are from Roger Ebert, Maureen Evans and Dr. Willy Mutunga.  Use the hashtag #twitterstories to share your own.

In other news: Jesus is Trending right now!  Oh, Louis CK...I love you.

This Week in Social Media

What are people talking about online this week when it comes to the world of Social Media?  Read on...

Twitter quietly launches new timeline

We Are Social has compiled all the available info on Twitter's upcoming major redesign.  Many feel these changes are long overdue, but I appreciate that Twitter takes its time with these things.  I get the sense that they wait until they're sure that it's time and that works in their favour.

15 Ways to Use Twitter for Business

This piece from Social Fresh is a great starting place if you're wondering how Twitter can help your business.

Youtube announces new channel lineup

Social Times brings us the scoop on the regularly scheduled programming coming to Youtube in 2012.  This is truly going to change the way we watch television.  And where we watch television.

5 Ways Journalists Are Using Google +

Mashable proves that Google + isn't the wasteland full of tumbleweeds that you think it is.

Fairly certain Chapters couldn't fit any more copies of the Steve Jobs book in the store if they tried.

Bill Gates Responds to Steve Jobs attacks

Bill Gates was super classy this morning on ABC's This Week, if you ask me.

Have a tip about something you think should be included in the next instalment of This Week in Social Media?  Tweet me @misstraceynolan.

This Week in Social Media

It's Friday, which means it's time for my roundup of the best reading I've found on the topic of Social Media on the web this week. If you have any links you think I should share next week let me know in the comments or tweet me @misstraceynolan.

Jim Clayton's Have you Met...?

New blog alert!  The Robeau's bringing you profiles of the people behind Toronto's upscale corporate events (a thing he knows a thing or three about).  I suggest you bookmark this one...

Welcome to the Stream

Adweek claims Web 2.0 is dead, eclipsed by data-driven content and 'live' feeds. They ask if media and marketers adapt to the Net's next phase? An interesting read...

Kobo Enters the Tablet Market

That's right, Canadian e-readers.  It's colour, you can surf the web and it's only $200.  This one's going to be hard to resist if you ask me.  The Globe and Mail has more details for you.

The new Kobo will be competing with the latest Kindle (picture via Globe and Mail) 

The New Facebook Insights Explained in Plain English

Confused by your new page insights?  The non-profit Facebook Guy explains it all for you.  Straightforward and easy to read.  I found this super helpful.

The Other Zuckerberg

Randi Zuckerberg has got personality, y'all, and the New York Times thinks you should know all about it.  This dishy article talks about karaoke and stock options, but it's in the Fashion & Style section so you can guess what the focus is.

And finally, in your viral video of the week, Johnathan Mann sings a duet with Siri

This Week in Social Media

Part of my job @Mirvish is to stay on top of all the trends and takeaways happening in the vast, ever-changing online landscape.  As a longtime blogger, it's always been good, nerdy fun for me.  Don't you love it when your passions and your job intersect?  Sometimes I can't fathom my good fortune.

Starting today, and every Friday going forward I'll share my roundup of the best reading I've found on the topic of Social Media on the web.  Hope you find this new feature useful and interesting.

As always, I encourage your comments.  If there's one thing I'm sure of it's that the best way to wrap our heads around this 2.0 world it's through conversation and collaboration.

Social Media News Site Gains Clout
Great article in the New York Times about Pete Cashmore and the evolution of Mashable - my favourite (and everybody else's) place to get social media and tech news.

Speaking of Mashable, here's their How-To on filling in your new Facebook Timeline

The True So-What of Social Media
The smarty pants at Harvard Business Review lay out the six core principles of Social Media.

Photo courtesy Starbucks

My favourite story this week is about the new Starbucks in Times Square at the corner of 47th Street and Broadway.  It's designed to look and feel like one of the nearby Broadway theatres.  There are giant screens outside the store displaying real-time conversation about Starbucks from Facebook and Twitter and photos from Instagram.  There's also a photo booth set up inside so you can have a keepsake from the store, that Starbucks will send to you via email or directly to your phone.  The future is now, folks.  Can you get me a Quad Grande Latte?

You can read the whole story here, via Starbucks' own blog: Real-Time Starbucks Updates in Time Square

The morning after the news broke that Steve Jobs had passed away, this image was snapped outside the Apple Store in Tokyo.  Could this be any more perfect?

via the New York Times

Speaking of Steve Jobs, another cool thing taking place to honour his memory is Black Turtleneck Friday.  The organizers are urging everyone to wear Job's customary uniform today, Friday, October 14th.  Why not?  If you join in, let me know and share a photo here!

And, finally, to this 1 year old, a magazine is simply an ipad that doesn't work.  I'd say Steve Jobs' legacy is safe.



See you next week when we'll see if there is an answer to the question "is RIM dead?" yet.  I'm guessing they're not, but recovery might be an uphill battle.  I know I love my Blackberry too much to give up on them just yet.  Have a great weekend, everyone!